Alexander Herrmann / Michelin-Starred Chef / Fine Dining / Premium Snack Bar / Imperial / Fränk’ness / Casual Fine Dining / Urban Franconian Taste / Naming / Corporate Design / Staff Apparel / Signage / Photoshoot / Content MarketiNG / Social Media
Compass Food Affairs / Hospitality Concepts /
Food Halls / Gastronomy Consulting / Brand Development / Naming / Destination Dining / Curated Food Experiences / Restaurant Concepts / Brand Design / Customer Experience / Food & Beverage Strategy
Compass Food Affairs / Hospitality Concepts / Food Halls / Gastronomy Consulting / Brand Development / Naming / Destination Dining / Curated Food Experiences / Restaurant Concepts / Brand Design / Customer Experience / Food & Beverage Strategy


Hospitality Branding
Hospitality Concept
Interior Design
Tabletop Design
Branded Touchpoints


Hospitality Branding
Hospitality Concept
Interior Design
Tabletop Design
Branded Touchpoints
“Imperial” translates casual fine dining into minimalist opulence, while “Fränk’ness” combines culinary classics from Franconia with urban ease:
two independent gastronomy brands with clear positioning for Michelin-starred chef and hospitality entrepreneur Alexander Herrmann.
NORDISK develops holistic brand worlds for the hospitality space. From naming and corporate design to interior design, tabletop design and signage, through to content marketing and social media, every touchpoint is shaped
as part of a consistent guest experience.
“Imperial” translates casual fine dining into minimalist opulence, while “Fränk’ness” combines culinary classics from Franconia with urban ease: two independent gastronomy brands with clear positioning for Michelin-starred chef and hospitality entrepreneur Alexander Herrmann.
NORDISK develops holistic brand worlds for the hospitality space. From naming and corporate design to interior design, tabletop design and signage, through to content marketing and social media, every touchpoint is shaped as part of a consistent guest experience.
“Imperial” translates casual fine dining into minimalist opulence, while “Fränk’ness” combines culinary classics from Franconia with urban ease: two independent gastronomy brands with clear positioning for Michelin-starred chef and hospitality entrepreneur Alexander Herrmann.
NORDISK develops holistic brand worlds for
the hospitality space. From naming and corporate design to interior design, tabletop design and signage, through to content marketing and social media, every touchpoint is shaped as part of a consistent guest experience.





Alexander Herrmann is proud of two distinctive hospitality brands that consistently connect culinary attitude, host personality and spatial experience. Design, furnishing, communication and digital campaigns make the brands tangible — from the first point of contact to the visit on site.
Part of NORDISK Hospitality Brands
Hospitality Branding · Hospitality Concept · Tabletop Design ·
Branded Touchpoints
Alexander Herrmann is proud of two distinctive hospitality brands that consistently connect culinary attitude, host personality and spatial experience. Design, furnishing, communication and digital campaigns make the brands tangible — from the first point of contact to the visit on site.
Part of NORDISK Hospitality Brands
Hospitality Branding · Hospitality Concept · Tabletop Design · Branded Touchpoints
Alexander Herrmann is proud of two distinctive hospitality brands that consistently connect culinary attitude, host personality and spatial experience. Design, furnishing, communication and digital campaigns make the brands tangible — from the first point of contact to the visit on site.
Part of NORDISK Hospitality Brands
Hospitality Branding · Hospitality Concept · Tabletop Design · Branded Touchpoints












