Frankfurt: City of WOW! / IMmersive sToRYTELLING / 270-Degree Experience / INTERACTIVE EXHIBITION / Urban Narrative / Scenography / Experience Space / 1,200 SQM PROJECTION SURFACE /
52 Million Pixels / 13 INTERACTIVE STATIONS / 3 Months from Commission to Opening / World Design Capital 2026 Frankfurt RheinMain

Frankfurt: City of WOW! / IMmersive sToRYTELLING / 270-Degree Experience / INTERACTIVE EXHIBITION / Urban Narrative / Scenography / Experience Space / 1,200 SQM PROJECTION SURFACE / 52 Million Pixels /
13 INTERACTIVE STATIONS / 3 Months from Commission to Opening / World Design Capital 2026 Frankfurt RheinMain

Frankfurt: City of WOW! / IMmersive sToRYTELLING /
270-Degree Experience / INTERACTIVE EXHIBITION / Urban Narrative / Scenography / Experience Space / 1,200 SQM PROJECTION SURFACE / 52 Million Pixels / 13 INTERACTIVE STATIONS / 3 Months from Commission to Opening / World Design Capital 2026 Frankfurt RheinMain

With “Frankfurt: City of WOW!”, a new kind of experience space dedicated to Frankfurt’s history and development is created in just three months. An interactive exhibition with 13 stations and a 270° show with 1,200 sqm of projection surface for 52 million pixels set the stage for immersive storytelling.

NORDISK combines concept, dramaturgy, exhibition design and production management to create an experience for a broad audience.
In both strategy and concept, “Frankfurt: City of WOW!” becomes a new creative form of urban storytelling within World Design Capital 2026 Frankfurt RheinMain.

With “Frankfurt: City of WOW!”, a new kind of experience space dedicated to Frankfurt’s history
and development is created in just three months. An interactive exhibition with 13 stations and a 270° show with 1,200 sqm of projection surface for 52 million pixels set the stage for immersive storytelling.

NORDISK combines concept, dramaturgy, exhibition design and production management to create an experience for a broad audience. In both strategy and concept, “Frankfurt: City of WOW!” becomes a new creative form of urban storytelling within World Design Capital 2026 Frankfurt RheinMain.

With “Frankfurt: City of WOW!”, a new kind of experience space dedicated to Frankfurt’s history and development is created in just three months. An interactive exhibition with 13 stations and a 270° show with 1,200 sqm of projection surface for 52 million pixels set the stage for immersive storytelling.

NORDISK combines concept, dramaturgy, exhibition design and production management to create an experience for a broad audience. In both strategy and concept, “Frankfurt: City of WOW!” becomes a new creative form
of urban storytelling within World Design Capital 2026 Frankfurt RheinMain.

Copyright: Sebastian Becher

CULTURAL COMMUNICATION
immersive sTORYTELLING
SCENOGRAPHY

EXHIBITION DESIGN
PRODUCTION MANAGEMENT

CULTURAL COMMUNICATION
immersive sTORYTELLING
SCENOGRAPHY

EXHIBITION DESIGN
PRODUCTION MANAGEMENT

CULTURAL COMMUNICATION
immersive sTORYTELLING
SCENOGRAPHY

EXHIBITION DESIGN
PRODUCTION MANAGEMENT

Copyright: Sebastian Becher

Copyright: Sebastian Becher

The concept stages Frankfurt as a multi-layered urban narrative: from trading city, metropolis on the Main and trade fair hub to Eintracht, techno, literature, migration and urban subcultures. The city’s history, present and future perspectives become spatially, emotionally and interactively tangible.



Part of NORDISK Brand Experiences
Exhibition Design · Immersive Storytelling · Production Management

The concept stages Frankfurt as a multi-layered urban narrative: from trading city, metropolis on the Main and trade fair hub to Eintracht, techno, literature, migration and urban subcultures. The city’s history, present and future perspectives become spatially, emotionally and interactively tangible.



Part of NORDISK Brand Experiences
Exhibition Design · Immersive Storytelling · Production Management

The concept stages Frankfurt as a multi-layered urban narrative: from trading city, metropolis on the Main and trade fair hub to Eintracht, techno, literature, migration and urban subcultures. The city’s history, present and future perspectives become spatially, emotionally and interactively tangible.



Part of NORDISK Brand Experiences
Exhibition Design · Immersive Storytelling · Production Management

Copyright: Sebastian Becher

Copyright: Sebastian Becher

Copyright: Sebastian Becher

Copyright: Sebastian Becher

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