Christmasworld / MESSE FRANKFURT / LEADING INTERNATIONAL TRADE FAIR / multi-phase communication concept / ANNUAL THEME / storytelling / DIALOGUE / PRINT ADVERTISING / OOH / since 2015 / GERMAN BRAND AWARD WINNER 2024
Christmasworld / MESSE FRANKFURT / LEADING INTERNATIONAL TRADE FAIR / multi-phase communication concept / ANNUAL THEME / storytelling / DIALOGUE / PRINT ADVERTISING / OOH / since 2015 / GERMAN BRAND AWARD WINNER 2024
Christmasworld / MESSE FRANKFURT / LEADING INTERNATIONAL TRADE FAIR / multi-phase communication concept / ANNUAL THEME / storytelling / DIALOGUE / PRINT ADVERTISING / OOH / since 2015 / GERMAN BRAND AWARD WINNER 2024
Development and execution of an integrated, multi-phase communication concept, connecting all digital and physical measures for exhibitors and trade visitors through a cohesive year-long storytelling approach.
How do you reinvent Christmasworld’s core idea – “The Story
of Wow” – year after year? Always surprising, always outstanding, and doing so since 2015.
Development and execution of an integrated, multi-phase communication concept, connecting all digital and physical measures for exhibitors and trade visitors through a cohesive year-long storytelling approach.
How do you reinvent Christmasworld’s core idea – “The Story of Wow” – year after year? Always surprising, always outstanding, and doing so since 2015.
Development and execution of an integrated, multi-phase communication concept, connecting
all digital and physical measures for exhibitors and trade visitors through a cohesive year-long storytelling approach.
How do you reinvent Christmasworld’s core idea – “The Story of Wow” – year after year? Always surprising, always outstanding, and doing so since 2015.


Radiance
CONCEPTION
Storytelling
Experience
Business to Business
Radiance
CONCEPTION
Storytelling
Experience
Business to Business
Radiance
CONCEPTION
Storytelling
Experience
Business to Business




Storytelling, key visual, claim, dialogue and advertising campaigns, microsite, publications, on-site measures and social media work together as a modular system. The campaign is recognised with the German
Brand Award 2024 in two categories.
Part of NORDISK Brand Communications
Communication Strategy · Campaign Development · Content Marketing · 360° Brand Communication
Storytelling, key visual, claim, dialogue
and advertising campaigns, microsite, publications, on-site measures and social media work together as a modular system. The campaign is recognised with the German
Brand Award 2024 in two categories.
Part of NORDISK Brand Communications
Communication Strategy · Campaign Development · Content Marketing · 360° Brand Communication
Storytelling, key visual, claim, dialogue and advertising campaigns, microsite, publications, on-site measures and social media work together as a modular system. The campaign is recognised with the German Brand Award 2024 in two categories.
Part of NORDISK Brand Communications
Communication Strategy · Campaign Development · Content Marketing ·
360° Brand Communication













