Long-Term Cooperation in Fashion Shows for Brigitte
Europe’s largest printing and publishing group Gruner + Jahr produces the 750,000 copies of the women's magazine Brigitte for some 3.6 million readers, making Brigitte the market leader amongst classical women’s magazines in Germany.
Every other year Nordisk Büro conceives the Brigitte Fashion Show; an event for clients advertising in Germany’s most popular women’s magazine, Brigitte. Selections of Brigitte fashion are presentetd in five German cities following a design concept developed by Nordisk Büro.
Brigitte keeps the graphic design, choreography, music and visuals used at the event consistent with the event design by Nordisk Büro.
In the year 2007, a women’s magazine was firstly presented at the IAA, the world’s largest trade fair for automobiles. Brigitte, Germany’s leading women’s magazine, invited all visitors of the fair to the “Brigitte Lounge” created in cooperation with Volkswagen and the VDA. Using the slogan, ‘Warum Frauen schlecht einparken….’, the “Brigitte Lounge” offered top-class entertainment including such names as Maybrit Illner, Andrea Sawatzki, Jessica Schwarz, Leander Haußmann and Joy Denalane. The catering was done by NYKKE&KOKKI.
The VDA is the most important industry association in Germany. It was founded in 1901, and today represents the interests of 600 companies with an interest in the automobile industry at national and international levels.